做生意惟有做到客户的“心”里，才能留住财源

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做生意惟有做到客户的“心”里，才能留住财源

Overview

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“9寸大汉堡20分钟吃完当餐免单”、“500克面条1分钟吃完、全国门店终身免单”……最近，一场“大胃王免单”风潮囊括餐饮业，多家商户都发动了免单活动，并主动与网络美食博主协作，在抖音、快手等短视频平台推销自己的成品。刷抖音、搜点评、参加热点美食挑衅，成了交际网络里的新时尚。

网络搜索来看，“大胃王免单”营销活动并非缺少。自然，这是商家聚焦客户的一类招数，况且有的也具有不菲的业绩。例如，有的餐厅举行“速吃挑衅”活动聚焦了许多年青人，店家也和多位网络美食博主进行了协作，在抖音等短视频平台公布推广视频，现在播放量已达3.6亿。由此因此其影响力，而这也势必会生成“吸金”效应。

但是，固然此类免单挑衅为店家顺利“引流”，而且也并非犯法有关划定，可是笔者认为，商家应谨严尝试这类营销形式。诚如医师提示，暴饮暴食不可取，例如，一是会导致体内热卡加高，血糖血脂加高，胰酶排泄也瞬间加大，二是胃内压力会变高，批量的食物被挤进肠道，肌体内本来常态散布的血液流入胃肠道，也会造成血压改变过大。

在组织相似营销活动时，商家须切实尽到责任，不可为了吸睛吸金而给客户肌体健康带来损害。一则有必须尽到提示义务，应提倡“量力而行，健康第一”；二则不可来之不拒，年纪过大或过小的客户，或者肌体情况不佳的，应回绝其参加；三则应做好必须医疗保证，狂欢的同时难免会显现突发情况，商家当有周全筹备。

同时，商家也理应建立准确的运营观念。应认知到，“大胃王免单”此类活动终归是“噱头”营销，作为一类临时的“引流”方法虽可，但最基本的还是成品须过硬。因此，商家要想生意持久好，一方面要靠品质过硬的成品服务好客户；另一方面也不妨在科学饮食普及上多下工夫。终于，做生意惟有做到客户的“心”里，才能留住财源。

从消费者的角度来看，“大胃王免单”营销活动虽可参与，但也应不可忽略自己的肌体健康。顾问简介，从科学饮食的角度来讲，还是要细嚼慢咽，操控食量，每餐进食时间起码半个小时、到达七分饱左右为宜。而且，暴饮暴食后，也不消除头晕、无力、心率增快、腹痛、呕吐、发烧乃至休克等不良反应。因此，此类廉价不妨理性看待，谨严参加。

总而言之，“大胃王免单”营销虽能吸睛吸金，甚至加大食物的话题性和娱乐感，可是此中的危害与隐患也绝对程度存在。故此，商家对此类活动当谨严尝试，而消费者也别为了廉价损害自己健康，还有就是短视频平台对此类活动也不宜过于吹嘘。一言以蔽之，革新营销形式不宜以就义身体健康为代价，理当慎之又慎。


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